Bailey’s Website Revamp

The Bailey website revamp was a holistic transformation project designed to enhance usability, align with brand identity, and integrate modern functionalities. As the project lead, I managed every aspect, from vendor selection to technical implementation, ensuring a seamless and impactful result.

Key contributions included:

  • Vendor Collaboration: Sourced, vetted, and partnered with a website development vendor, guiding design and functionality through extensive discovery and immersion sessions to reflect Bailey’s brand values.

  • Content Creation: Authored all website copy, ensuring consistent messaging and SEO optimization. Sourced imagery, including custom photography to achieve an authentic, professional visual identity.

  • Technical Implementation: Configured email routing for form notifications, working alongside IT to ensure reliable communication flow. Set up essential plugins, including Wordfence, Yoast SEO, and Gravity Forms, to optimize security, search visibility, and user engagement.

  • E-Commerce Integration: Implemented the Used Equipment e-commerce platform by collaborating with our fleet management vendor, Rouse. Developed and documented an SOP for internal teams to streamline equipment uploads.

  • SEO and Metadata: Managed backend SEO, including metadata configuration and keyword optimization, to improve search engine visibility and enhance site performance.

Project Scope:

The revamped website comprises approximately 50 pages, excluding blog posts, covering various aspects of Bailey's services and offerings.

Additional Enhancements:

  • User Experience (UX) Design: Developed an intuitive navigation structure and responsive design to ensure optimal performance across devices.

  • Analytics Integration: Implemented tracking tools to monitor user behavior, providing insights for continuous improvement.

  • Compliance and Accessibility: Ensured the website meets industry standards for accessibility and compliance, enhancing usability for all visitors.

This project exemplifies a strategic blend of creative vision, technical expertise, and cross-functional collaboration, resulting in a dynamic, user-friendly website tailored to Bailey’s operational and branding needs.

TE Connectivity Case Study

In collaboration with our sales team, I played a pivotal role in developing the TE Connectivity case study, showcasing Bailey’s expertise and solutions in action. This project was a comprehensive effort that involved securing access to the customer site, capturing compelling visuals, and crafting a narrative to highlight the value of our work.

Key Contributions:

Sales Collaboration: Worked closely with the sales team to coordinate with the customer, securing permission to film and photograph the project on-site, ensuring we captured every aspect of our solution's impact.

  • Visual Storytelling: Filmed, photographed, and edited all media for the case study. From initial shots to final edits, I ensured the visuals were polished and professional, effectively illustrating the project's success.

  • Content Development: Authored the case study, weaving together the visual assets and technical details into a cohesive story that highlights the challenges, solutions, and results delivered for TE Connectivity.

  • Creative Direction: Designed the layout and ensured the narrative aligned with Bailey's brand tone, making the case study both engaging and informative for our audience.

This case study not only exemplifies Bailey’s capabilities but also serves as a powerful marketing tool, illustrating how we partner with customers to provide tailored, effective solutions.

NHC Content Day for Social Media Advertising

I spearheaded the planning and execution of a comprehensive content production day for National Healthcare Corporation (NHC) to promote their free CNA classes. The campaign targeted teenagers and young adults, highlighting CNA training as a quick, accessible path into healthcare careers. The initiative resulted in over 30 video deliverables, customized for cross-platform functionality on TikTok, Instagram, and other social media platforms.

Key Contributions:

  • Creative Concept Development: Designed a series of engaging video concepts to resonate with young audiences, showcasing the journey from student to healthcare professional while emphasizing career growth opportunities.

  • Comprehensive Production Planning: Developed and managed a detailed production schedule, ensuring a smooth workflow with clearly outlined times, talent, props, and outfits. Coordinated every logistical detail to maximize efficiency during the shoot.

  • Talent and Resource Coordination: Sourced and managed actors to represent the campaign’s demographic, ensuring relatability and authenticity. Curated costumes, props, and set designs to visually communicate key messages.

  • Scriptwriting and Storyboarding: Wrote impactful scripts and created storyboards to guide each video’s production, ensuring clarity and alignment with NHC’s goals.

  • Video Production and Editing: Directed, filmed, and edited over 30 high-quality video deliverables, tailoring them to fit the unique specifications of each platform for maximum engagement. Variations included transitions, no-audio versions, and audience-specific tweaks to enhance relatability.

Project Highlights:

  • Cross-Platform Versatility: Produced and optimized videos for TikTok, Instagram Reels, and other social media platforms, leveraging platform-specific trends and user behaviors.

  • Targeted Messaging: Delivered clear, compelling calls-to-action to drive enrollment in CNA classes and highlight NHC’s support for career starters.

  • Efficient Execution: Maintained an organized schedule, as shown in the attached production sheet, enabling seamless coordination between multiple actors and varied deliverables.

This project resulted in a robust portfolio of versatile, high-quality content that aligned with NHC’s mission and successfully engaged their target audience across multiple platforms.